About Bernie Borges

To know something about Bernie Borges the speaker, it’s suggested you first learn something about Bernie Borges in his total framework. Bernie is a devoted family man who runs an Internet marketing agency located in Tampa Bay, Florida. Bernie’s interests span business, sports and local community. Before Bernie became an active social media marketing speaker, he progressed through a career in technology sales, marketing and management where his experiences feed his speaking engagements.

Bernie began his career in enterprise software in New York.  During the PC boom years of the 1980s Bernie’s career advanced through management positions in Silicon Valley, California. He relocated to Tampa Bay in 1992 and ran marketing for an ERP software company during most of the 1990s before joining a fast growing web marketing company.

In 2002 Bernie founded a marketing agency and named it Find and Convert as a reminder the purpose it serves its clients. As an internet marketing agency serving mostly B2B clients nationwide, Find and Convert helps companies get found online to convert interested persons into business opportunities. Find and Convert leverages its expertise in web marketing strategies which include search engine optimization (SEO), pay per click (PPC) advertising, social media marketing, content marketing and web analytics.

Bernie’s corporate career experience provides a rich background of traditional marketing strategies. His hands on understanding of so-called conventional marketing and his enthusiastic embrace of new media marketing make for a dynamic mixture of old school and new school marketing know-how. Bernie knows how to apply conventional wisdom with contemporary vision and his speaking engagements reflect this unique mix.

Bernie’s intrigue with new media principles took off as his own experience with blogging, podcasting and business social networking took shape. His application of conventional wisdom with new media etiquette and a content marketing mindset produced quick results. Soon, Find and Convert was consulting businesses on the merit and best practices of social media marketing. Bernie became active in social media speaking in 2007.

In 2009 Bernie’s book was released: Marketing 2.0, Bridging the Gap between Seller and Buyer through Social Media Marketing. His book offers executives and their staff a strategic roadmap to develop, implement and measure social media marketing strategies. Bernie’s book boils Marketing 2.0 down to two core principles: content marketing and relationship building through content and online engagement.

In addition to select local speaking engagements in support of his local business community, Bernie accepts invitations to speak about web marketing and social media strategies at private conferences and serves as a contract instructor to the American Marketing Association (AMA) where he teaches social networking for marketers using Facebook and Twitter.

Check Out Bernie’s Speaking Engagements

Marketing as a Mindset

Christopher Penn and Bernie Borges

Watch Bernie and Chris discuss how marketing as a mindset is key to your strategy.

Duration: 04:52

How does content marketing work in the B to B arena?

Sixty Seconds with Bernie Borges

Listen to Bernie’s tips for B to B content marketing.

Duration: 01:39

How has the evolution of the web changed marketing?

Sixty Seconds with Bernie Borges

Watch Bernie on how the web’s evolution has changed the world of marketing.

Duration: 01:43