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5 Ways LinkedIn Company Pages Can Boost Your Career

Boost Your Career With LinkedIn Company Pages

Most people associate LinkedIn with one-on-one professional networking. Indeed LinkedIn is the most popular and effective social networking site for business professionals to connect, network and help each other. Additionally, LinkedIn Company pages offer a gold mine of career advancing opportunities. Here are 5 ways to use LinkedIn Company pages to keep your career moving forward.

Observe A Company’s Product Focus

When you follow a company’s page on LinkedIn, you can easily observe the products or services they’ve chosen to emphasize. You may have a different impression of a company only to learn that the company is strategically focused on a different product group than the one which interests you.

Network With Company Employees

A LinkedIn company page lists all employees with current LinkedIn profiles. This is not a feature you’ll find on a Facebook or Google+ business page. By mining a LinkedIn company page’s employee section you can find a lot of information useful to your career networking plan. You might know people that work at the company. Even if you don’t know anyone at the company, you should selectively invite company employees to connect with you. But, before you do that have a plan. Be very specific about why you want to connect and communicate that in a personalized invitation to connect.

Learn About New Career Opportunities

There are several ways to learn about new job and career opportunities through a LinkedIn company page. First, you should “follow” a company. Just click the follow button.  Edit your notification settings to receive a daily or weekly update from the company. If you select “all employees” you’ll be notified when employees either leave or join the company, or get a promotion. This insight is very valuable to learn about people coming and going at companies that you follow. Additionally, companies that are hiring will often advertise open positions displayed in the career section.

Identify Other Companies You Should Follow

When you follow a company page on LinkedIn, you’ll see a display of other companies suggested to follow. You may learn of other companies you did not previously know about that you can follow to explore networking and career opportunities.

Learn Viable Career Paths at Target Employers

Another very useful feature of LinkedIn company pages is a list of companies where employees previously worked, and companies employees moved to after working at the current company whose page you’re studying. This insight can help you determine the viability of you finding a career opportunity at a company, as well as help you identify other companies that may fit your career path.

LinkedIn company pages are a gold mine of career boosting potential. These five tips are just the beginning. Start following companies that interest you and add more ideas in the comment section below. Download my social networking video for more ideas on this topic.

 

 

 

 

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