BernieBorges.com Blog: Social Media and Web Marketing

Career Content is More Valuable Than Stocks, Bonds and Real Estate

Career Content Builds Your Net Worth

What’s your net worth? When asked that question, your mind probably turns to your financial assets. You probably start to count the monetary value of your stocks, bonds, real estate and other tangible assets. What about your content?

In the context of your career, your content is your most valuable asset. I argue, there is nothing else more valuable than your content to determine your value to an employer or in your business.

Tangible Content Versus Intangible Content

Tangible content refers to content you produce. Tangible content is shareable. Examples include blog posts, articles, presentations, books, e-books, videos, podcasts, etc. Intangible content is the brand you build for yourself as a result of your behavior and achievements.

Congruency Between Tangible and Intangible Content

Your career journey isn’t always a straight line. Most of us veer left or right in our career journey on our way toward long term career goals. The tangible content you produce can have an effect on your career journey positively or negatively. And, if your tangible content is congruent with your intangible content, the effects on your career should be positive. It’s important to create a personal brand that is supported by your tangible content, not the other way around.

Planning Your Tangible Content

I’ve always believed that a career content strategy should be comprised of not less than two content assets for two reasons. First, you don’t know which asset is going to be more successful. Secondly, you don’t know which content asset you’ll fall in love with and devote yourself to more passionately. Consider the list of tangible content assets listed above. If you don’t like to write, I don’t recommend you commit to a blog. Select a content asset you enjoy. If you enjoy the process of creating career content, you’ll be devoted to it.

Be Passionate About Career Content

If you are passionate about customer service and you have a lot to say about customer service (as an example) then you have a great chance to produce valuable content about customer service. You probably study how businesses deliver customer service. You probably have examples and ideas to share about outstanding customer service. So, share them through your content. The most important thing is that you choose to produce content about a topic that really excites you. When you do that, it won’t be work. It won’t be painful. It will be fun.

Tangible Content is Your Most Valuable Asset

Let’s get back to your net worth. In the context of your career, what is your net worth? The answer is not a monetary value. The answer has to do with the perceived value of you in the context of your content. If industry peers, work colleagues and supervisors recognize you as an authority on a topic, your career net worth is valuable.  The best path to creating career net worth is the content you produce, your tangible and intangible content.

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