BernieBorges.com Blog: Social Media and Web Marketing
6 Ways to Get Noticed By Your Next Employer
Social Networking to Get Noticed by Desirable Employers
It’s a great time to be looking for that next career move. I say that not because I’m predicting the need for you to make a career move. I say it because social networking empowers you to get noticed by the employer that interests you.
For illustration purposes suppose I wanted to work at HubSpot. Assuming I possess experience and qualifications to work at HubSpot, here’s what I would do to get noticed and differentiate myself from other candidates that may be competitive to me.
Follow Their LinkedIn Company Page
The HubSpot LinkedIn Company page is a goldmine of insight. Start by following the company page to get their status updates. Then, “mine” the people that currently follow them to look for people that you may know, or should connect with for professional networking. You should also mine all the employees listed on their company page looking for people you may know, or likewise connect with, especially people in the functional area of the business you want to work. Visit their products page. If you are a user of their product (as is my internet marketing agency), write a recommendation of their product.
Like Their Facebook Company Page
Likewise, visit the HubSpot Facebook page and Like it so their updates will show up in your stream. Make a point of visiting their Facebook page often. Selectively share their updates with your network leaving well written comments. Like their status updates and add intelligent comments that will demonstrate your skills.
Follow Their Pinterest Page
Not all companies have embraced Pinterest. If your target future employer has a Pinterest page, visit it. HubSpot has created a Pinterest page with 19 pin boards on various relevant topics. Find images that you can share by re-pinning or commenting on or both. You can also share pinned images on Facebook and Twitter. Be sure to make intelligent comments that support your case as a viable candidate to work there. Visit my blog post on 5 ways to use Pinterest in a job search.
Follow Their Google+ Company Page
If your target employer has a Google+ page follow the same guidelines as the Facebook page. Add their Google+ page to one of your circles. Make relevant comments on their updates and share them with your network on Google+. However, I caution you not to duplicate your social sharing and commenting. Your engagement on Google+ should be different than your engagement on Facebook, LinkedIn and Pinterest. Don’t make the mistake of thinking that duplicate comments won’t get noticed. They will.
Tweet To Get Noticed
Follow your desirable employer on Twitter. Also, follow employees from the employer on Twitter. Re-tweet their content selectively. Follow hashtag streams used by the company to observe the conversations they start on Twitter. Engage with people from the company on Twitter as well as others that actively engage in their Twitter community.
Get Noticed On Their Blog
Of course, your desirable future employer may not have active social media pages on each of the social networks mentioned above. But, there is a good chance your target employer has a blog. Diligently follow their blog. Share their blog posts through your social network accounts. For example, you can post status updates in your LinkedIn profile with a link to their blog posts and simultaneously tweet that update with the same link. Leave intelligent comments in blog posts that illustrate your knowledge of the industry.
Use Good Judgement
The six uses of social networking above can prove very useful to get noticed by your target future employer. However, you can also go overboard and be perceived negatively or as a groupie. Find a good balance where you come across professionally and genuinely loyal to the company’s products. Be sure to demonstrate your expertise as you engage and share their content. When you formally apply for a position, you may increase your chances of being considered seriously and possibly differentiating yourself from competitive candidates, assuming you have the qualifications the employer is seeking. Don’t be surprised if the employer contacts you to invite you to interview for an open position. That’s the ultimate in using social networking to get noticed by a desirable employer.
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