Blog: Social Media and Web Marketing

Apr 13, 2011

Two Ways to Use Twitter for Career Development

Use Twitter to gain competitive edge in your careerOnce each quarter I travel to a U.S. city to deliver a two-day workshop to corporate marketers through the AMA on Facebook and Twitter Marketing. By now, most businesses have at least some insight into how Facebook can be used for marketing. But, Twitter remains a mystery to many businesses.

Twitter is also a mystery for many professionals who seek ways to develop their career opportunities. Twitter is very unique starting with its 140 character per tweet limitation. Once you understand how Twitter can fit strategically into your career development plans, light bulbs start going on. Twitter is a communication channel. It is real-time. It can help build your personal brand. Everyone should approach Twitter as an opportunity to engage and build online relationships, while building personal brand.

Gain competitive Edge with TwitterThe two most compelling aspects of Twitter that you need to embrace are:

1)   Be interesting
2)   Be human

The be interesting part is all about sharing content that will interest your followers. The be human part is all about engaging with others in plain English.

Two Ways to Use Twitter for Career Development

  • Use Twitter as a Research Tool
  • Follow and Engage Relevant People

Twitter for Research

Twitter has a search engine: You can search any topic and Twitter will display the results based on people’s use of your search query in their tweets. This can uncover some interesting opportunities. For example, say you’re in “healthcare systems management,” you could set up a search query for this and follow the tweets for it. But, you don’t need to monitor it all day long. Just set up an RSS feed of your search query and feed it into your RSS feed dashboard. This method will keep you informed of what’s going on in Twitter around this search query.

Using Twitter search for career development

Follow and Engage Relevant People

For example, if you’re in healthcare and you’re exploring new career opportunities, use Twitter follow tools such as Twellow and WeFollow. Search for people using phrases like “healthcare systems management” (or similar phrases) and follow people who appear to be relevant based on that search query. As you follow these people, you may learn of articles and other interesting and relevant content including job postings that can lead to new career opportunities.

Using Twellow to search for people by keyword phrase

I also encourage business development professionals, consultants and small business owners should be active on Twitter to follow breaking news, interesting people, and competitive insights as well as for relationship building.

Keep in mind that LinkedIn has established an alliance with Twitter. So, when you post status updates in LinkedIn, they can also appear on your Twitter feed. Likewise, tweets of those people in your LinkedIn network are displayed in your news stream on your LinkedIn home page.

Twitter is integrated into your LinkedIn home news fees

If you are new to Twitter, I encourage you to give it some time. If you follow these two suggestions over at least a one month period of time, you’ll gain understanding of how Twitter can be a valuable career development social media communication and networking channel.

I’ve re-purposed my all-day live Twitter workshop into a three-part myBrainshark presentation. Part one is below. Learn how to Gain Competitive Edge Using Twitter. It may be the best $1 you spend all day.

Enhanced by Zemanta


Comments Closed

  • sistemas de control de flota

    future. discover why coordinates are cooler than…

    directions. check out the great gps devices online, by visiting or pasting this url into your browser: quot thought a gps navigation can smooth the way to the distant city landscape not to be misl…

  • control de vehiculos software

    discussed, the layout of the forum itself…

    is too narrow making the threads appear cramped and compressed. * pocket gps world website : pocketgpsworld [dot] com / modules [dot] php?name=forums members : 336, 735 the internet site is divided into a forum for paid registered members as well…

  • black wedges shoes

    medium- market development has been difficult, cause…

    for concern. a few days ago, by the china internet network information center (cnnic) issued by the chinese small and medium- network marketing use condition investigation report shows, a lot of small and medium- began to actively seek marketing “new …


    product of technological products is excellent for…

    apart from “turn left here?” how about a lot. there are numerous variations of gps (global positioning system) today. most common could be the mountable gps for marine and property navigational use. don’t get stuck up these two utilizes as getting…

Visitors who found this page were searching for:

  • insite into careers via twitter
  • use twitter for career
  • use twitter career
  • how to use Twitter for career development
  • twitter uses for career development
  • how to use twitter when starting a new career
  • career Development + Facebook
  • career development on twitter
  • twitter for career development
  • using twitter fpr staff development