Bernie Borges: Social Media & Web Marketing

Archive for the ‘Personal Branding’ Category

Feb 03, 2013

Great Business Insight

Get More From Your Business Do you own a business or want to start one? you can see that there are many strategies to get your business growing and your name out there. First, social media is a strong tool. You can use Twitter, Facebook, LinkedIn and other sites to promote your business. Bernie Borges [...]

Apr 09, 2012

Design Matters in Your Personal Brand

When someone first encounters you online how does the design of your personal brand create a first impression? A first impression on Twitter, LinkedIn, Facebook, Google+ or Pinterest can be very different. How can you ensure you make a desirable first impression in your social networking? Read More...

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Feb 13, 2012

Story Telling That Propels Your Personal Brand

The way you tell your story affects your personal brand. It differentiates you from others. It creates interest in you. Tell your story using these three guidelines and watch your personal brand prosper. Read More...

Feb 06, 2012

2 Ways to Separate Your Professional and Private Life in Your Personal Brand

If you’re a financial analyst Monday through Friday and a surfing fanatic on the weekend, how do you keep your work life separate from your personal life while you build your personal brand? There isn’t one simple answer to this question. So, I’m offering two suggestions as guidelines. Read More...

Jan 26, 2012

Developing Social Influence Through Your Personal Brand

To develop influence in any industry, you have to demonstrate expertise in a specific domain. There probably already exist other people in your industry with influence. Therefore, to develop social influence you must be capable of proving your domain expertise. It’s not feasible to simply declare yourself a domain expert. Others must recognize you as a domain expert and be willing to recognize you in a way that is noticed and respected in your industry. Read More...