When someone first encounters you online how does the design of your personal brand create a first impression? A first impression on Twitter, LinkedIn, Facebook, Google+ or Pinterest can be very different. How can you ensure you make a desirable first impression in your social networking? Read More...
The way you tell your story affects your personal brand. It differentiates you from others. It creates interest in you. Tell your story using these three guidelines and watch your personal brand prosper. Read More...
If you’re a financial analyst Monday through Friday and a surfing fanatic on the weekend, how do you keep your work life separate from your personal life while you build your personal brand? There isn’t one simple answer to this question. So, I’m offering two suggestions as guidelines. Read More...
To develop influence in any industry, you have to demonstrate expertise in a specific domain. There probably already exist other people in your industry with influence. Therefore, to develop social influence you must be capable of proving your domain expertise. It’s not feasible to simply declare yourself a domain expert. Others must recognize you as a domain expert and be willing to recognize you in a way that is noticed and respected in your industry. Read More...
A business enterprise (inclusive of non-profits) should embrace the fact that some of its employees either have a personal brand or have potential to develop a productive personal brand. Converging the two brands to serve both the employee and the corporate enterprise is wise. But, it requires a plan. Read More...
"LinkedIn for sales professionals is a MUST for any salesperson interested in building their social network leading to more deals closed. Bernie really filled in the blanks for my LinkedIn strategy. The information was clear, concise, and all of my questions were answered. My goal is to be an educator and a thought leader in my space, and now I have creative tactical and strategic messaging techniques that will get me there faster. Thanks Bernie for all of your tips and tricks…I will be back for more!" November 15, 2011
Lisa Zweig - Director of Business Development at Threshold Consulting Services