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Inbound Marketing: Get Found Using Google, Social Media & Blogs

Inbound Marketing Book: Podcast Interview with Brian Halligan

Brian Halligan is CEO of HubSpot. He co-authored the book “Inbound Marketing: Get Found Using Google, Social Media and Blogs” with his co-founder and fellow MIT alumnus Dharmesh Shah. I had the pleasure of interviewing Brian for this podcast interview where we discussed his inbound marketing book and HubSpot, where my company, Find and Convert, is a HubSpot partner.

What is HubSpot?

HubSpot’s inbound marketing software helps companies transform their marketing strategy from the ground up through a methodology that is implemented and managed on their web-based software platform. Their inbound marketing software helps marketers run organic SEO, PPC and social media strategies with analytics and lead intelligence to measure results.

Podcast: Play in new window | Download (Duration: 23:10 — 21.2MB)

Inbound Marketing Book: Get Found Using Google, Social Media and Blogs

Brian’s inbound marketing book can be described as a cookbook for marketers. It provides the transformation from traditional, old-style marketing to the new inbound marketing. Marketing has changed vastly over the past five years. Brian and Dharmesh outline five steps in becoming an inbound marketing centric business.

• Create a lot of content – content is both king and queen
• Optimize content for Google and social media
• Spread your content
• Measure results
• Convert website visitors to leads and customers

I really liked what Brian said at the end of my podcast interview with him. I found it to be very profound in its simplicity and reality. He said “Inbound marketing is not rocket science. The sooner you do it the better off you are!” So true…

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