A career blog requires commitment of passion and time. It’s hard work. But, the intangible and tangible rewards can be substantial. I urge you to consider starting your career blog on a topic that excites you enough to make the commitment. Take a long term view with your career blog and eventually, you will enjoy positive benefits in your career. Read More...
Perhaps you’re already at 120% of work capacity! But, if you are at a mere 100% of capacity, I’ve got news for you. Your job may be at risk. Like it or not, many companies need their employees to handle a heavy workload. One way to take on a heavier workload without being asked is to conduct research about areas of the business that are not doing well. Look for ways you can contribute to an area of the business that needs additional resources. Use social networking sites such as LinkedIn, YouTube, Slideshare and Twitter search to conduct research into how other companies in your industry are performing better in that area of your business. Read More...
The best way for you to build a corporate or personal brand is through a strong content strategy. This ProStuff eBook is an excerpt from my book, Marketing 2.0 was written as a guide to developing a blogging strategy for a business. These principals can be easily adapted to a personal branding strategy. Read More...
If you are not continually building your personal brand, you are taking a big risk. And, if you haven’t thought about your content strategy for your personal brand, these four examples may provide inspiration and insights. It’s never too early or too late to start your career’s content strategy. Read More...
In my next seminar, I’ll reference a study that is about one year old by CrossTab, where among other things they say that 84% of U.S. recruiters will review a candidate’s online reputation before making a job offer. The study also says that most recruiters are increasingly relying on a person’s online reputation before they even consider arranging an interview. Read More...
Lisa Clementi
Randy Price
“Bernie is a fantastic speaker, and if you are looking for someone to present at your event, he should be one of your top choices. His presentations are interesting and informative, and leverage all of his hands on experience in inbound marketing. His book "Marketing 2.0" is a great overview of where marketing is going, and includes a number of compelling case studies. Bernie is a thought leader, and the book is proof of that (which is why I wrote the foreword to the book!). I have invited Bernie to speak at events I have organized, and I will do so again in the future.” January 10, 2010