The best way for you to build a corporate or personal brand is through a strong content strategy. This ProStuff eBook is an excerpt from my book, Marketing 2.0 was written as a guide to developing a blogging strategy for a business. These principals can be easily adapted to a personal branding strategy. Read More...
This is a multiple-part ProStuff “how to” series on Twitter in using Twitter to build relationships with Twitter that create new Opportunities. In Part-Two of “Gain Competitive Edge with Twitter” series, we will explore powerful ways to use Twitter to better engage with others, build our brand and increase more opportunities. Read More...
This is a multiple-part ProStuff “how to” series on Twitter in using Twitter to Build Your Brand and Create New Opportunities
In Part One of “Gain Competitive Edge with Twitter” series, we will explore the importance of creating your profile as a brand and review Twitter profile settings, adjustments and customizations. Getting these basics done right is important to get on solid ground with Twitter for branding and business development. Read More...
I recently had the honor of being the featured guest on a telecast held for the Wheatmark Author’s Academy, the publisher of my book. The audience (naturally) was comprised of authors. Grael Norton introduced me and he said something during his introduction that inspired me to share in this blog post. Read More...
In college I was taught that “communication is the most complex thing we do in our lives.” I believe this is an understatement! If you leverage the tools available to you and you focus on building your personal brand, you must communicate effectively to enjoy any level of success. Read More...
Lisa Clementi
Randy Price
"Bernie presented a program on social media to faculty on our Clearwater campus. His presentation was highly engaging and effective. It helped faculty understand how their students view the internet and how they can incorporate some aspects of social media into their classes. There will be a big payoff from this presentation!" January 2012
Stan Vittetoe - Provost and Vice President for Workforce and Continuing Education at St. Petersburg College