Bernie Borges: Social Media & Web Marketing

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Posts Tagged ‘Content strategy’

team-pyramid
Filed under Personal Branding
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Jan 26, 2012

Developing Social Influence Through Your Personal Brand

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To develop influence in any industry, you have to demonstrate expertise in a specific domain. There probably already exist other people in your industry with influence. Therefore, to develop social influence you must be capable of proving your domain expertise. It’s not feasible to simply declare yourself a domain expert. Others must recognize you as a domain expert and be willing to recognize you in a way that is noticed and respected in your industry. Read More...

career blog
Filed under Content Marketing
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4
Aug 01, 2011

3 Reasons to Have a Career Blog

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A career blog requires commitment of passion and time. It’s hard work. But, the intangible and tangible rewards can be substantial. I urge you to consider starting your career blog on a topic that excites you enough to make the commitment. Take a long term view with your career blog and eventually, you will enjoy positive benefits in your career. Read More...

4th of July
Filed under Personal Branding
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3
Jul 04, 2011

5 Ways to Keep Your Job Through Online Strategies

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Perhaps you’re already at 120% of work capacity! But, if you are at a mere 100% of capacity, I’ve got news for you. Your job may be at risk. Like it or not, many companies need their employees to handle a heavy workload. One way to take on a heavier workload without being asked is to conduct research about areas of the business that are not doing well. Look for ways you can contribute to an area of the business that needs additional resources. Use social networking sites such as LinkedIn, YouTube, Slideshare and Twitter search to conduct research into how other companies in your industry are performing better in that area of your business. Read More...

Debra Curtiss
Filed under Personal Branding
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5
Jun 26, 2011

Reinventing Your Career by Paying it Forward

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Some of us are forced to reinvent our career due to a layoff or some other circumstance that forces us out of a job. In that scenario, reinventing your career can be an unexpected and unwelcome shock. Your personal brand is your best friend when reinventing your career, whether it’s by choice or not. Read More...

Developing a Blog Strategy
Filed under Personal Branding Stuff and ProStuff
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May 16, 2011

Developing a Blog Strategy

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The best way for you to build a corporate or personal brand is through a strong content strategy. This ProStuff eBook is an excerpt from my book, Marketing 2.0 was written as a guide to developing a blogging strategy for a business. These principals can be easily adapted to a personal branding strategy. Read More...